Factory Acrylic Brochure Literature Displays & Holders

Customers are not likely to pick up advertising literature when scattered across a table or counter. Acrylic brochure holders or pamphlet holders provide an affordable way to raise it to the consumer’s eye level. Available for countertop and/or wall mounting! Advertise more by adding a business card holder or literature pocket to any acrylic displays.

Most promotional literature is printed as a flyer. If your inserts are not suitable for any of our stock items, we can custom manufacture brochure holders floor displays, or business card displays that fit your business needs! As the actual manufacturer, we have the capability to customize almost every aspect of the acrylic brochure holders or displays as well as imprint a logo or other graphic designs. Imprinting and customization go a long way when promoting your brand name and image.

Which Acrylic Display Holders is Best for Your Retail Business?

Choosing plexiglass brochure holders for your retail store might seem like a simple decision. However, a surprisingly large variety of different acrylic literature display are available, ranging from single pocket and trifold brochure holders to floor displays and rotating holders, making it important that you choose the right model for your needs.

The goal of countertop acrylic holders and the like is to get information about your business’s products, services and offers into the hands of prospective customers. Most businesses will choose wall mounted brochure holders or tabletop display stands, both of which offer a variety of advantages and disadvantages.

Wall-mount Literature Display

As their name suggests, the wall-mount types are designed to mount on the wall, out of the way of tables and other surfaces. One of the biggest advantages of choosing an acrylic wall-mounted literature display is that it can’t get knocked over, scratched or broken due to impact.

Since it’s firmly attached to the wall, there’s no risk of a person accidentally bumping your wall literature off and spilling its contents. This makes them one of the best choices for busy retail businesses that see a lot of customer foot traffic.

An obvious disadvantage is that they need to be attached to the wall. This makes them less convenient in retail stores with lots of open space, where a tabletop literature display might be more effective in distributing your literatures and sales material.

Tabletop Literature Stand

Tabletop, or countertop, display stands sit on top of the flat surface. Since they aren’t firmly mounted to anything, they’re easy to move around your retail store and reposition on different tables, desks and countertops.

The biggest advantages of countertop plastic brochure holders are portability and access. Since they don’t need to be mounted on a wall, they’re easy to place on tables and other areas close to customers. If you operate a cafe or bar, these display stands are ideal for use on tables.

You can also use tabletop displays for almost anything. It can be a business card holder, a leaflet holder, a magazine display, a suggestion box, and more.

One of the biggest disadvantages though, is that they’re easier to knock over and potentially damage. A careless customer or innocent mistake could easily result in a tabletop literature display falling to the ground, making durable materials more important.

Single pocket vs. multiple pocket

Most sign holders are available in a single pocket and multi-pocket configuration. Multiple pocket holders often have space for as many as six literatures, making them a better choice if you sell a diverse range of products and have several different materials to distribute.

You can also use multi-pocket types to distribute one literature. For instance, a trifold brochure holder has more space, which you can fill and forget by keeping the same pamphlet in each pocket, giving you store space for six times as many literatures as a single pocket unit.

Finally, it’s possible to add a business card pocket. If you sell a high ticket item and prefer to take a personalized sales approach, this is a great way to encourage prospects to take your business card at the same time as they take a pamphlet.

Which is best for your retail store?

There’s no “best” type — from single-pocket to multiple-pocket, wall-mount to countertop, every type has advantages and disadvantages. The best option for your retail store depends on your marketing goals, sales process and budget. You may even just want a simple business card holder to let clients contact you directly.

If you’re interested in learning more about how our products can help you deliver your marketing message to customers and prospects, contact us now.

Displays&Holders has been manufacturing acrylic point of purchase displays for over 20 years. Our advertising products are made right here in Anaheim, California. Orders can be placed on this ecommerce site, through e-mail or over the phone with one our customer service representatives. If you have a question or need help with anything, our customer service representatives feel free to hop on our website chat to talk to one of our knowledgeable staff members. As the leading manufacturer of acrylic displays in the United States, 98% of orders ship within 24 hours and requests received before 1:00 pm Pacific time (M-F) ship in the same day. Make sure to buy in bulk to receive enormous savings!

Find the best plastic display stands for your business or event. Literature racks make it easy for you to display pertinent information on your business or event for destination visitors or those who just walk by.

Why Signs Work

People want an efficient way to spot what they’re after and as a business, you want to make it easy for people to identify what you do before they waltz by. For events like festivals or swap meets, these signs are especially beneficial as you can place them in exhibit booths. Relying on greeters or for shoppers to identify these things on their own leaves too much to chance when you have tools to help you capitalize on walk-in traffic. Choosing the right literature display/s depends on the amount of space you’re working with and how much (or how little) is said on the graphic you use in the literature display stand/s. Counter display/s are a smart way to give visitors an overview of services, prices or hours for a business or event.

Literature Display Stand Best Practices

Simply throwing any old flyer into a flyer stand isn’t going to produce the best results. While your flyer holder is still going to get attention, there are some basic ways to enhance your flyer’s effectiveness. Here are some things to keep in mind when using your literature stand:

• Have your literatures and flyers professionally designed and printed. A good design will reflect positively on your business.
• Place your most important message in the top one-third of the flyer. Most people’s eyes are going to glance across this portion first. This lead message should have your call to action in case this is all potential customers see.
• Avoid using poor photos, graphics, or images. Your visuals are essential, so don’t skimp in this area.
• Consider using coupons and special offers. These promos serve as an incentive for a customer to take a flyer, as well as allowing you to track how a particular offer performs.
• Proofread your flyer. It is far too familiar for companies to have grammatical or syntax errors in their text. Not only does this come off as careless, but the unprofessionalism could cost your business valuable sales.
• Provide all of the information your customer needs to make a decision. If you leave room for mystery, it’s unlikely that you’ll get the call. If nothing else, make sure there is a clear call to action, so customers know how to proceed.
• Make sure to print enough copies to be effective. It is far better to overestimate your needs than to underestimate it. One of the worst things that can happen is that you run out of literatures during heavy foot traffic.
• Consult with a professional to determine your best needs and best practices. Companies that make acrylic literature displays are in the right business. They can offer crucial advice for every aspect of using their stands. They want to see your business succeed, so schedule a time to talk about your needs.

• A Call To Action

  When you clearly display this information for consumers in a way that’s easy to digest, you create a call to action without doing anything beyond having a sign out. For business owners or event coordinators with many things on their plate, it’s unreasonable to think you will have a team member able to verbally reach every single person who walks by. A sign does the work of a team member, answering essential questions for the consumer, and creates a call to action for the potential shopper to inquire about a service or product. Create a simple path for shoppers to learn more about what you’re doing, whether it’s every day at your business or for a specific duration while attending a trade show or industry event. You can even add a suggestion box, where customers can give their suggestions on what to add or questions they may have that you can contact them for.